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GRACE TRUMPS DIRT

I know how it feels when someone says something rude, offensive or derogatory. For a few seconds you’re stunned. In those moments of being shocked by belligerent words lays an opportunity to take a breath and recall a definition of grace – “Treating people better than they deserve to be treated.” The most common emotional reactions to verbal attacks are: anger, hate, disgust, bitterness, etc. However, with a little grace, you don’t need to go there. We had just moved in to our new home. I was digging in the front lawn when our next door neighbor came by, looked down at my project and said, “Look at that damn dirt.” I said, “Excuse me?” She responded, “Look at that …

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The Risk of Investing Emotionally

What are the close relationships in your life worth? If I offered you a hundred thousand dollars not to spend time with someone you love, would you take it? What about ten million dollars? If you answered, “yes,” good luck with your money. If “no,” well, you’ve demonstrated how important relationships are, didn’t you? To me relationships are worth so much more than any amount of money. If I gave you ten million dollars, you would probably give a little away, spend a little and invest the rest (At least that’s what I would do!). It’s the same with how we ‘spend’ our emotion with loved ones. I love introducing close friends to other people (giving away). I ask for …

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Grabbing Your Heart and Mind…in Sixty Seconds

The majority of TV and radio ads are made in blocks of 30 or 60 seconds. Depending on the entertainment level, an ad can last forever or fly by in a flash. A dumbed-down, idiotic 60-second radio ad can feel like several hours. However, a well written and produced ad with funny and meaningful moments can be extremely captivating, grabbing your attention and making 60 seconds feel like 10. An example of a powerfully emotional ad experience is the Chrysler Super Bowl commercial from two years ago. The unheard of two-minute ad for the Chrysler 200, starring the rapper Eminem, was so well written and produced that over 16 million YouTube viewers wanted to watch A TV AD again and …

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