Tim Cusack's Blog
Tag Archives: business communication

Office Romance: To Do or Not To Do

Love in the Officew?

Love in the Office?

Most of you are aware of Don Draper’s (Madmen) sexual antics in the 1960’s work place. What does today’s office romance look like?

A ProVault.com study found that 40% of workers have had an office romance. A recent survey of 8000 workers by CareerBuilder.com found that 4 out of 10 employees have dated someone at work. Not fair, but women are seen in a more negative light than men when it comes to workplace romance. Often, women are seen as using an office relationship to get ahead. If you’re thinking of making moves on someone at work, here are some pros and cons to consider:

Pro: You spend time together and have common topics to talk about.

Con: An office romance can generate gossip and distrust.

Pro: Most workers indicated they do not mind seeing a romance develop between two unmarried colleagues.

Con: While workplace romances may seem harmless, they can in fact lead to serious problems, such as co-workers taking sides and an awkward work environment.

Pro: Office romances can make going to work more exciting and something to look forward to.

Con: Office romances can lead to some type of sexual harassment or accusations of sexual harassment.

Pro: It’s possible to meet your future spouse at or through work.

Con: Office romances can lead to careers being derailed as well as charges of favoritism, including overlooking shoddy work.

Our biological drives, attraction and lust can be extremely powerful and can easily overwhelm job titles, income and promotions. In the heat of the moment you may need a jolt to the rational mind like a photo of a loved one, a list of career goals or just a reminder of your credit card statement, mortgage or car loan.

Top 10 Jobs Where Workers Are Likely To Have a Fling (from the Huffington Post)

10. Planning and Expediting Clerks

9. Database Administrators

8. Food Service Managers

7. Automotive Technicians

6. Industrial Machinery Works

5. Occupational Health and Safety Specialists

4. Stock Clerks

3. Welders

2. Cooks

1. Artists (Sweet, I’m finally #1 in something!)

Grabbing Your Heart and Mind…in Sixty Seconds

The majority of TV and radio ads are made in blocks of 30 or 60 seconds. Depending on the entertainment level, an ad can last forever or fly by in a flash. A dumbed-down, idiotic 60-second radio ad can feel like several hours. However, a well written and produced ad with funny and meaningful moments can be extremely captivating, grabbing your attention and making 60 seconds feel like 10.

An example of a powerfully emotional ad experience is the Chrysler Super Bowl commercial from two years ago. The unheard of two-minute ad for the Chrysler 200, starring the rapper Eminem, was so well written and produced that over 16 million YouTube viewers wanted to watch A TV AD again and again. The emotional appeal was so strong that seeing it once was not enough.

On the flip side of pulling heart-strings is the Australian-accented, Geico gecko talking about car insurance. This series of ads has been so appealing that when I’ve found myself in the company of a real lizard, I expect it to stand on hind legs and talk to me – like an old friend. The Geico gecko is akin to a real person and now a media personality. If he were lecturing, I’d go hear him speak.

The next time you need an a radio, TV or Internet ad be sure to keep it meaningful or fun – or both. But, as they say in the biz, “Keep it real!”

Listen to this wild 60-second spot for Freewheeler Wheeler Bike Shop written and produced by Tim Cusack.



Just like keeping a favorite letter, sometimes I keep a favorite voice mail just to hear it a few more times. I’m listening to the words, but more importantly, my soul hears the tone, the emotional inflection behind those words. For me there’s no match when it comes to voice versus text or email.

I know. I get it. Sometimes it’s easier, faster and more efficient to communicate by sending a text or an email. Remember, however, your text email – the printed type – is the same from your phone or computer keypad as everyone else in the world. There’s nothing unique about it – just typed words.

Communication experts claim that when people are face to face, the queues of reading another person are 55% body language, 35% tone of voice, and only 10% the words we say. If this is true, that helps me make sense of why I feel so empty after communicating with people (friends) over time by just a text or email. I’m missing out on 90% of what’s really being communicated. Intonations and vocalization add content and meaning. I need the tone! If I get a real voice then I’m at 45% chance of reading the other person correctly. I guess I would love to see the body as well. That’s another discussion about Skype.

The second I hear your voice, it carries with it parts of the soul. I’m just asking for the voice, the tone over a text or email. I feel like I’m missing out on the opportunity to care for someone who needs to be listened to; who has the need to get out some pain, worry, anxiety; or, they may want to celebrate good news. Whatever it is, by just writing it, it will never by heard out loud.

I received a lovely email the other day. It basically communicated to me that I had helped enhance a company’s project. The employees loved what I had done for them. This email was completely unexpected. I felt appreciated as I read the feedback. But I still wondered, what if she had called? What would it have been like to hear her say these same words? So, I called her back and left a voice mail, thanking her for the email. My tone was sincere, appreciative. I was honored to be working for them. I could not email or text what I communicated by my tone. I also know, she will be hearing my voice. The voice that can only come from you, the voice that is as unique as every snowflake, as every soul.

Coming Soon: More evidence on using voice over text and email.