Tim Cusack's Blog
Tag Archives: giving

The Ripple Effect of Spontaneous Generosity

PAYING IT FORWARD

We’ve all been witness to someone being nice to a complete stranger, such as opening a door, picking up a dropped item, overhearing a complement such as nice hair, lovely outfit….  And for a moment we feel good inside. However, science is showing it’s much more than warm and fuzzy. In a New York Times article on March 16, 2014 Milena Tsvetkova and Michael Macy, from Cornell University concluded “that observing an act of kindness is likely to play an important role in setting a cascade of generosity in motion.”

In December of 2012 in Winnipeg at a Tim Horton’s Coffee Shop drive-through, a customer paid for her order and picked up the tab for the stranger in the car behind her. Then that customer paid the bill for the following customer, and so on for the next 226 customers!

Spontaneous generosity is not new, however the world of social psychology and the study of positive psychology has brought this type of science to the forefront. It illuminates, reminding us that we’re all capable of starting a positive ripple of good old-fashioned kindness.

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